Digital Strategist: Ketchum Public Relations

Job ID:                      11521
Company Name:    Ketchum Public Relations
Job Category:              Advertising/Public Relations; Other
Location:                   New York, NY
Position Type:             Full-Time, Employee
Experience:                 5-10 Years Experience

An innovator in communication since 1923, Ketchum delivers seamless service around the globe through its 23 offices and 44 affiliates and associates in North America, Europe, Asia Pacific and Latin America. With its five global practice areas, Brand Marketing, Corporate Communications, Healthcare, Food & Nutrition, and Technology, Ketchum offers clients a unique breadth and depth of marketing and corporate communications expertise. A leading global public relations firm and the PRWeek 2002 Agency of the Year, Ketchum is a unit of Omnicom Group Inc. (NYSE: OMC; www.omnicomgroup.com). Additional information on Ketchum, its award-winning work, and past press releases can be found at www.ketchum.com.

Job Description:

Digital Strategist

Overview:

Ketchum Digital is focused on influencing the conversation about brands and issues as it works its way across the social media. From high-level planning to benchmarking to tactical development and implementation, the group serves as a consultative filter and executor when it comes to listening and engaging with the people behind digital and mobile technologies.

We’re looking for a Digital Strategist to join our ranks, an individual deeply ingrained in media culture, “pull-not-push” marketing and the dynamics of on- and off-line community-building. This individual will play a critical role at Ketchum, helping clients monitor and interact with enthusiast communities; playing an active role in business development; helping develop and evangelize a company-wide perspective on the use of emerging media; and building new products and services for the agency. In other words, the ideal candidate is someone who thrives on working in a highly visible, brain-bending, massively multitasking capacity at the cutting edge where communications and technology come together.

Required Skills:

* Strong personal and professional experience in emerging media content and online community engagement

* Experience developing and implementing strategies and tactical programs to influence audiences across the blogosphere and through social media platforms

* An understanding of integrated marketing and traditional public relations

* Ability to translate trends, technologies and metrics into conversational English

* Experienced client counselor and relationship manager

* Ability to develop strategic recommendations and program tactics for clients

* Exceptional at building presentations for clients and new business opportunities

* Strong project management, writing and editing skills

* Ability to mobilize, supervise and motivate teams

* Serves as counselor on development and implementation of emerging media and community engagement initiatives

Qualifications:

* Minimum 10 years of relevant experience with 7 years in the interactive space

* Recognized expertise in developing strategic creative solutions for Fortune 500 clients and/or issue advocacy organizations

* Ability to provide clear creative conceptual direction and to motivate and inspire client, account, and creative teams

~Ketchum. Passion and Precision in Communication.

EOE/AA/M/F/V/D

Ketchum and its subsidiaries do not accept resumes from independent recruiters or persons other than the applicant via Ketchum.com. Ketchum therefore does not recognize any claim for recruiting, referral or any other fees arising out of applicants engaged or hired by Ketchum or its subsidiaries with respect to resumes received via Ketchum.com in violation of this policy. By submitting a resume to Ketchum via Ketchum.com, you acknowledge that you are aware of Ketchum’s policy and unconditionally waive any and all recruiting, referral or any other fees based on such submission.

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Tags: advertising, communication, critical role, global public relations, Healthcare, ketchum public relations, New York, NY, omnicom group inc