Job ID:                         11530
Company Name:     Ketchum Public Relations
Job Category:               Advertising/Public Relations; Advertising/Public Relations
Location:                      New York, NY
Position Type:            Full-Time, Employee
Experience            5-10 Years Experience

Company Information

An innovator in communication since 1923, Ketchum delivers seamless service around the globe through its 23 offices and 44 affiliates and associates in North America, Europe, Asia Pacific and Latin America. With its five global practice areas, Brand Marketing, Corporate Communications, Healthcare, Food & Nutrition, and Technology, Ketchum offers clients a unique breadth and depth of marketing and corporate communications expertise. A leading global public relations firm and the PRWeek 2002 Agency of the Year, Ketchum is a unit of Omnicom Group Inc. (NYSE: OMC; www.omnicomgroup.com). Additional information on Ketchum, its award-winning work, and past press releases can be found at www.ketchum.com.

Job Description:

Ketchum Sports and Entertainment - Director, Culture and Connections

General Responsibilities:

Responsible for successfully linking client brands with appropriate and relevant celebrities, influencers, and visionaries through spokesperson/endorsement deals, events, and other associations. Plays a key role in new business development and ongoing idea generation for existing client base.

Specific Responsibilities:

Senior Counsel

* Serves as KSEM’s subject matter expert on industry trend setters in entertainment, music, fashion, design, restaurants, hotels, clubs, etc.

* Provide senior counsel to KSEM staff, agency, account teams and clients on unique, non-traditional partnerships and alignments

* Identify and negotiate agreements with celebrities, influencers, visionaries and news-makers

* Proactively and reactively recommends appropriate talent and celebrity associations and opportunities to address specific goals of agency clients

* Develops and maintains strong relationships with relevant influencers through relationships with managers, agents, and publicists

* Stays abreast of industry news and responds to developing trends by appropriately reshaping and refining agency’s celebrity and talent relations strategy

Talent Negotiation

* Recommends appropriate partnership or talent options in response to account team inquiries

* Negotiates terms of contracts to maximize return for agency clients, ensuring that agreements provide appropriate protections for clients and agency

* Work closely with account teams and agency finance staff to ensure complete and timely execution of agreement terms

Business Development

* Shape an overall approach to brand alignment with celebrities, influencers and trend-setters for the agency and identifies specific areas of engagement to accelerate business growth

* Actively seeks and secures new business opportunities for KSEM through existing client accounts and from new clients

* Works closely with agency account teams to identify opportunities to incorporate partnerships and influencers into client proposals and programs

* Engages actively in new business generation by creating and/or contributing to proposals, participating in brainstorms, participating in pitches, etc.

Managerial Responsibilities

* Develops and maintains strong relationships with key account team and practice leads throughout the agency

* Meets regularly with key practice heads to solidify relationships, better understand their business needs, gain feedback and ensure consistent work flow
* Reinforces Ketchum Values through team building exercises and through example

* Works with HR to develop trend-spotting skills among KSEM staff

* Assists and guides direct reports in areas such as staff utilization, recruitment, employee goal setting, development plans, and financial goals (billability)

* Works closely with team to effectively evaluate their capabilities and performance. Reports to director when staff deserves recognition, whether positive or negative

* Oversees group P&L and effectively manages group and project budgets

* Provides income projections and performs administrative functions related to execution of the annual business plan and meeting defined income and profit objectives

Minimum Qualifications:

Any combination of education and experience providing the required skills and knowledge for successful performance would qualify. Typical qualifications would be equivalent to:

* Must have a minimum of 8 years of experience in entertainment public relations, talent agency, talent management or a similar position

* Must have strong, demonstrable relationships with talent and talent management

* Bachelor’s degree in Communications, Public Relations, Journalism, English, Marketing or related field

* Excellent management, negotiation, writing and presentation skills required

* Legal experience a plus

* Demonstrable experience in linking brand marketing clients with talent and related opportunities is preferred

EOE/AA/M/F/V/D

Ketchum and its subsidiaries do not accept resumes from independent recruiters or persons other than the applicant via Ketchum.com. Ketchum therefore does not recognize any claim for recruiting, referral or any other fees arising out of applicants engaged or hired by Ketchum or its subsidiaries with respect to resumes received via Ketchum.com in violation of this policy. By submitting a resume to Ketchum via Ketchum.com, you acknowledge that you are aware of Ketchum’s policy and unconditionally waive any and all recruiting, referral or any other fees based on such submission.

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Tags: Administrative, entertainment director, Financial, global public relations, healthcare food, ketchum public relations, new business opportunities, New York, NY, public relations job, subject matter expert