Job ID:               11600
Company Name:          Ketchum Public Relations
Job Category:            Advertising/Public Relations; Advertising/Public Relations
Location:                Chicago, IL
Position Type:        Full-Time, Employee
Experience:          2-5 Years Experience

Company Information

An innovator in communication since 1923, Ketchum delivers seamless service around the globe through its 23 offices and 44 affiliates and associates in North America, Europe, Asia Pacific and Latin America. With its five global practice areas, Brand Marketing, Corporate Communications, Healthcare, Food & Nutrition, and Technology, Ketchum offers clients a unique breadth and depth of marketing and corporate communications expertise. A leading global public relations firm and the PRWeek 2002 Agency of the Year, Ketchum is a unit of Omnicom Group Inc. (NYSE: OMC; www.omnicomgroup.com). Additional information on Ketchum, its award-winning work, and past press releases can be found at www.ketchum.com.

Job Description:

Senior Analyst

Zócalo Group helps brands, companies and organizations create sustainable word of mouth and Brand Evangelists. Rather than creating “bolt-on” WOM tactics to traditional advertising, marketing, direct, PR or interactive marketing programs, Zócalo Group’s proprietary methodologies and ZócaloNet technology provide the most holistic and measurable WOM and customer evangelism approach available today. We are a part of Omnicom Group, Inc. (NYSE: OMC) and Ketchum, a global public relations agency.

We are currently seeking a Senior Analyst to manage online conversations, including blogs, online forums, interactive communities and social networking in our B2C practice.

Key Responsibilities

* Assist Partners and Directors in developing comprehensive word of mouth marketing strategies

* Act as support contact for clients and key liaison for the account team and agency management

* Provide strategic communication guidance to Partners and Directors on an ongoing basis by anticipating and addressing client needs

* Research, identify and analyze trends, issues or topics that may be relevant to clients

* Manage identification of the latest web groups, media platforms, websites, web tools and emerging technology as it relates to word of mouth marketing

* Help drive account profitability by managing time and expenses to budget

Minimum Qualifications

* Bachelor’s degree plus 3-4 years of communications experience, agency experience strongly preferred

* Understanding and/or experience with web-based research, writing, blogging and other new media communications tools

* Strong familiarity with the latest web-based research tools and methodologies

* Detail-oriented personality with a track record of successful project management

* Demonstrated ability to work in team environment

* A high level of organization, ability to multi-task and willingness to take initiative

* Excellent written and verbal communication skills

Zócalo Group is an equal opportunity employer–EOE/AA M/F/V/D

The Zócalo Group does not accept resumes from independent recruiters or persons other than the applicant via zocalogroup.com. The Zócalo Group therefore does not recognize any claim for recruiting, referral or any other fees arising out of applicants engaged or hired by The Zócalo Group with respect to resumes received via zocalogroup.com in violation of this policy. By submitting a resume to The Zócalo Group via zocalogroup.com, you acknowledge that you are aware of The Zócalo Group’s policy and unconditionally waive any and all recruiting, referral or any other fees based on such submission.

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Tags: Bachelor's degree, Chicago, global public relations, IL, Management, Marketing, marketing programs, verbal communication skills