Job ID:              88110
Company Name:         Pitney Bowes
Job Category:           Marketing
Location:                 Danbury, CT
Position Type:           Full-Time, Employee
Experience:             2-5 Years Experience

Database Marketing Manager-88110

Description

* Lead center-of-expertise in marketing information and analysis for DMT Marketing and Business Management.
* Conceive market analyses, segmentations and marketing campaigns using available data sources.
* Develop new and creative technical solutions using advanced marketing science, data mining and/or data warehousing techniques to support achievement of revenue results and customer retention objectives.
* Maintain and manage the marketing database for Pitney Bowes hardware products (inserting and mail sorting machines) + software products (print stream mailing software and Internet direct mail bill/payment presentment).
* Analyze current external marketing and internal marketing databases for use and benefit to Pitney Bowes. Leverage and apply data assets (i.e. D&B, IMT inter-business database, etc.
* Provide analytical results and direction for PB management to make timely/accurate/profitable customer-driven marketing decisions.
* Implement/formulate/execute database plan to provide data analysis, statistical modeling, database marketing/mining, strategic analysis and tactical direct marketing analysis.
* Develop reporting and performance vehicles in Siebel Analytics for sales and marketing, and business linking Siebel application and business/PQC planning functions.
* Cross-functional collaboration essential part of job.
* Manage multiple assignments/projects, prioritize assignments/schedules to meet management expectations.

Qualifications

* MS/MBA in marketing science/database marketing or demonstrated
* Ten-plus years directly-related experience with a minimum of 3 years experience working within PB infrastructure
* Strong knowledge of DMT products, service offerings, and customers
* 3-5 years working with PB systems and data analysis.
* Hands-on work in SAS with large datasets.
* Experience with enterprise reporting applications like Siebel Analytics.
* Experience partnering with others to influence use of information and analysis to achieve business results.
* Extensive understanding of database marketing best practices
* Strong sense of urgency with ability to multi-task
* Excellent oral and written communication skills

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Tags: creative technical solutions, Danbury, Database, experience database, Hands-on, Infrastructure, internal marketing, mail bill, Management, marketing databases, written communication